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Green Meeting Industry Council
2025 M Street, N.W. Suite 800
Washington, D.C.

Falling in Love with Standards
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Falling in Love with Standards
Sustainability in Action

February 14, 2012 9:00am PST




Standards ARE sexy. To prove it, our dynamic Valentine's Day panel will have you falling in love with standards. Our moderator will spark discussion among our panel of experts on the imminent APEX green meeting standards, the newly released Global Reporting Initiative event organizer's sector supplement, and the emerging ISO 20121 standard. Join Lawrence Leonard of the Convention Industry Council, Elizabeth Henderson of Meeting Change (and a member of the GRI event sector supplement working group) and Ginny Stratton, Vice Chair of the Canadian Mirror Committee for ISO 20121, as they engage in sweet-talk about what the standards are, how they work together, and why they can help you become a better meeting professional. You've got to love that!

GMIC Guest Presenters: Lawrence Leonard, Elizabeth Henderson, Ginny Stratton

Lawrence Leonard, Convention Industry Council

Lawrence Leonard, CMP is Chief Operating Officer for the Convention Industry Council, an association of 32 trade and professional organizations representing the scope of the meetings, events and exhibitions industry. In this capacity he directs CIC’s operations and major program activity including the Certified Meeting Professional (CMP) program; APEX, an industry initiative to develop and promote voluntary best practices; and the development of the APEX/ASTM Environmentally Sustainable Meeting Standards, a set of nine formal specifications addressing sustainability in all facets of meetings and events.

Lawrence has more than 17 years of association management experience, with a focus on meetings, events and exhibitions. Lawrence is also an associate director of the AMS division of Talley Management Group, CIC’s association management partner. Prior to joining CIC and TMG, Lawrence was most recently Director of Conferences for the National Association of Home Builders where he directed the management and delivery of educational and networking events including the NAHB National Green Building Conference


Elizabeth Henderson, Meeting Change

Elizabeth is the chief sustainability strategist for Meeting Change. Elizabeth was the volunteer conference chair and design team leader for the wildly successful 2011 GMIC Sustainable Meetings Conference in Portland, and is co-chairing the conference and design team for the 2012 event in Montreal. She was named one of North America's Most Innovative Event Pros for 2011 by BizBash Media for her work on the gamification of the GMIC 2011 Sustainable Meetings Conference to enhance learning and change behaviour.

She has been active in the meetings/events industry for 15 years, with extensive experience in sustainable events, corporate social responsibility (CSR), not-for-profit management, business planning, community engagement and communications. She is involved in the creation of new sustainable event standards, including the GRI event organizer sector supplement and ISO 20121. Her love of lifelong learning has earned her three university degrees and she is working on a fourth, an MBA with a focus on global energy management and sustainability. She also holds a CMP and CMM. She is co-authoring a textbook on CSR and ethics in the meetings and events industry to be published in 2012 (Wiley).

Ginny Stratton, Principal, Strategin Solutions

Ginny is Principal of Strategin Solutions, a Vancouver based consultancy specializing in sustainable event management services. She brings twelve years experience in sustainability management and a passion for improving business operations to the meetings and events industry. Ginny is Vice Chair of the Canadian Advisory Committee for ISO 20121 and a member of the Technical Committee for CSA-Z2010. In 2011, she worked with Strategin Solutions clients to host two of the first CSA Z2010 compliant events in Canada. Ginny holds a Master’s in Environment and Management from Royal Roads University.