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Green Meeting Industry Council
2025 M Street, N.W. Suite 800
Washington, D.C.

Spearhearting CSR: Building Impact, Engagement and Meaning at Your Event
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Spearhearting CSR: Building Impact, Engagement and Meaning at Your Event

GMIC Sustainability in Action Series


April 10, 2012



Do you ever find yourself trying to figure out how to implement an authentic and meaningful community service project for your event? One that engages your community and has real, long-term impact? This webinar will present a new model for community service, and will look at how two leading organizations exemplify best practices.

Just added: Got Bl!nk? Have you ever wondered what you miss when you blink? Judy Kucharuk will explain the premise behind a new and innovative conference speaker delivery model, "Bl!nk" and why she thinks that it can help us to rediscover our audience.


The webinar and panel include:
Background Concepts: Mariela McIlwraith, President, Meeting Change
Mariela will introduce key concepts from Ethics and Corporate Social Responsibility in the Meetings and Events Industry, a book she co-wrote with Elizabeth Henderson that is set to be released this fall. Included will the the MAUDE Framework for community service, tools for selecting projects, and a discussion on meetings and events as conservers, creators and catalysts. She will also discuss best practices for extending the impact of your projects, and avoiding "Photo-Op CSR".

Supplier Focus: Kevin Kirby, Senior-Director, Worldwide Sales, Hard Rock International
Kevin will tell us more about how Hard Rock's signature series has helped to the tune of over $11,000,000, and other extraordinary ways pursue the vision of LOVE ALL - SERVE ALL, and the philanthropic causes that they support that are tied to their mottos: TAKE TIME TO BE KIND (Humanitarian), SAVE THE PLANET (Environmental) and ALL IS ONE® (Entertainment Industry).

Planner Focus: Amanda Ulbrich, Global Projects Specialist, Green Meeting Industry Council
Amanda will present information on how GMIC selects, develops and implements community service projects, including the Social Responsibility project at this year’s Sustainable Meetings Conference in Montreal and how that lead to greater community involvement and ONE DROP Membership and Chapter challenge campaign that is currently underway.
GMIC Presenters

Mariela McIlwraith, President, Meeting Change

Mariela McIlwraith is President of Meeting Change, a business consultancy that provides sustainable business planning for communities, associations, and corporations, helping them to integrate corporate responsibility to improve business results. McIlwraith specializes in business strategy, economics, and corporate responsibility. She has over 15 years of experience and has worked in both Canada and the United States. She has consulted, presented, taught, and written articles in the areas of marketing, corporate responsibility, ethics, and pricing.

McIlwraith completed her Master of Business Administration (MBA) at the Sauder School of Business, University of British Columbia with a double specialization in strategic management and organizational behavior and human resources. She is actively involved in community projects, including Social Entrepreneurship 101: Africa, a Sauder School of Business initiative designed to address youth unemployment and encourage the development of sustainable businesses though the delivery of business education to youth entrepreneurs in Kenya.

Kevin Kirby, Senior-Director, Worldwide Sales, Hard Rock International

Kevin is the corporate leader for all synergistic sales initiatives relative to Hard Rock brand portfolio; key industry liaison for the brand relative to business to business, group travel industry, and strategic partner efforts; business development efforts within various market channels; oversee creative execution relative to industry markets and leads team development and training; product portfolio includes over 153 global venues in over 50 countries including hotels, casinos, concert venues, and world-renowned cafes. He is currently serving as the Vice-Chairman of Finance for Meeting Professionals International.

Amanda Ulbrich, Global Projects Specialist, Green Meeting Industry Council

Amanda Ulbrich is Global Projects Specialist at the Green Meeting Industry Council. She is responsible for overseeing GMIC’s industry focused sustainability campaigns and supporting the organization of educational content for IMEX Shows in bothFrankfurt and America as well as the Future Leaders Forum at the GMIC annual Sustainable Meetings Conference.

Amanda obtained a Bachelor’s Degree in Economics at Sonoma State University and a Graduate Certificate in Sustainability. She worked for over 5 years as a General Manager and Operations Director for a small hotel and tour company in southern France. Passionate about sustainability, Amanda is finishing a Master’s degree in Environmental Management at Portland State University and is working hard to incorporate more social sustainability aspects in to meetings and events.