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IMEX- GMIC Green Award Case Studies - Green Exhibitor Award
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The Green Exhibitor Award is organised jointly by IMEX and GMIC (Green Meeting Industry Council). The award recognises environmental practices amongst IMEX in Frankfurt exhibitors and highlights the efforts they are taking towards exhibiting in a more sustainable manner both generally and specifically at IMEX.

2013German Convention Bureau
The GCB offered a strong case for environmental sustainability. It fended off competition for this coveted award by demonstrating a strong and ongoing commitment to sustainable development through a wide variety of policies and initiatives designed to lower the environmental impact of hosting meetings and conferences over the long term. Matthias Schultze, Managing Director, GCB German Convention Bureau, and IMEX Strategic Partners, commented: "We are really delighted that we have been selected as winners of this year’s IMEX/GMIC Green Exhibitor Award. This is a confirmation of our commitment and efforts in this important field. The GCB, the umbrella organisation for the German events industry, has committed itself to promoting sustainable development in the country. As well as benefiting the environment, this strategy reinforces Germany’s status as a leading player in the field of sustainable events, helping its businesses to secure long-term success in this competitive global market. The GCB’s focus on environment and sustainability forms a central point of our presence at IMEX. This year we are working with providers to offset the CO2 emissions arising from our stand. Our catering supplier, for example, has fulfilled all of our GCB sustainability criteria by sourcing ingredients directly from the surrounding region where possible, selecting seasonal produce and placing particular emphasis on fair trade product.s

"The exhibitors on the Germany Stand - a total of 215 businesses and organisations – have also played their part in making it as sustainable as possible. When planning their visit, they have been encouraged to consider the impact of travel, logistics and the printing and distribution of brochures.”

2012Stuttgart Convention Bureau
The Stuttgart Convention Bureau and its eight partners, winners in 2012, had their first appearance with an own stand only in 2011.With regards to available space and budgets, the stand concept focused on the destination and not on individual partners. In accordance to that, the stand design integrated the use of iPads at each counter, providing information of all the partners at any counter of the stand. And in addition, all promotional topics and items were harmonized, allowing a considerable reduction in collaterals and giveaways shipped and displayed. The destination of Stuttgart represents one of the leading European economic hubs. At the same time Stuttgart is located in a region dominated by forests and parks, farm land and vineyards. Their giveaways included unique products that stand for the region and its quality of life.


IMEX's host, the Frankfurt Tourist Office was the winner of the 2011 IMEX Green Exhibitor Award. After narrowly missing out on the title in 2010, Frankfurt Tourist Office offered a strong case for environmental sustainability by implementing an impressive number of carbon reduction measures throughout the exhibition, which impressed the panel of judges. Amy Spatrisano, CMP, Principal commented: "With much deliberation I selected Frankfurt am Main for two reasons. One, they showed a real commitment to improve over last year by re-thinking and examining where they could better minimise their environmental footprint as it related to stand design. Two, they did extensive outreach to their stand partners engaging them in the process and including them in continual communications about how each partner could contribute and support the commitment to improve by also embracing sustainability and improving their booth practices.”

Watch the interview with Jutta Weisbrod, Director of the Frankfurt Convention Bureau

2010The 2010 Green Exhibitor Award went to the Switzerland Convention & Incentive Bureau (SCIB), in recognition of its widespread use of Swiss wood in its stand construction. The wood is a renewable resource and net remover of carbon dioxide from the atmosphere. All promotional material used at IMEX was printed carbon-neutral. In addition, all Switzerland Tourism staff, including the stand builders, travelled to Frankfurt by train to reduce carbon emissions. Barbra Albrecht, managing director of Switzerland Convention & Incentive Bureau, accepted the Green Exhibitor Award from IMEX Group Chairman, Ray Bloom. Barbra commented: "This is a fantastic recognition of all the initiatives that Switzerland as a country has taken towards sustainability as well as the environmentally friendly attitude within the activities of Switzerland Tourism and its Convention Bureau."

2009Estoril Congress Centre was awarded the 2009 Green Exhibitor Award based on "a concerted effort to think outside the box.” In the opinion of the judging panel, Estoril Congress Centre was this year’s worthy winner thanks to a combination of ingenuity and inventive thinking. Examples include the offsetting of freight costs in addition to corporate travel carbon offsetting, and a simple but unique new stand design that the Estoril team could erect themselves. Pedro Rocha dos Santos, Business Director, accepted the Green Exhibitor Award from IMEX Chairman, Ray Bloom. He stated, "Our stand reflects our commitment and campaign to create awareness towards sustainable choices in the meeting industry. Applying for the Green Exhibitor Award is a way to obtain recognition for our campaign and share our example with others.”

2008In awarding the 2008 Green Exhibitor Award to Malta Tourism Authority, Head of the Judging Panel, Amy Spatrisano, President of the Green Meeting Industry Council, paid tribute to the fact that the organisation "had gone the extra mile to demonstrate their green credentials where some might have been tempted to fall back on old habits." They worked closely with Maltese stand constructing company, Zaffarese Exhibitions & Events Ltd and German company Octanorm, a supplier of modular stand systems, to produce environmentally friendly products/stand systems, which they will re-use over a three year period. Instead of using plastics and other non-recyclable materials, wooden boards were used wherever possible together with Octanorm aluminium alloy – also a recyclable material.

2007The 2007 Green Exhibitor Award went to Visit London who worked closely with Protean Design and in-house 'green unit' Future London to enhance the green credentials of their stand. The team used innovative acrylics and PETG plastic plus di-bonded aluminium frames, making 100% of the construction materials recyclable. The compact and light design also reduced shipping and storage requirements. Judges were impressed by Visit London's attention to detail and by their documented event environmental policy which includes a lifecycle audit. The use of printed materials was reduced by providing information on a USB, bottled water was supplied by 'belu', a scheme which uses its profits to fund clean water projects around the world. Visit London also operate a carbon offset programme which accounts fro both staff and freight travel.

2006A single minded determination to demonstrate its environmental values and the expert help of a dedicated stand constructor helped the Sri Lankan Convention Bureau and Expoforce GmbH to become the first ever winners of the Green Exhibitor Award at IMEX 2006. The stand featured a variety of non-toxic materials such as natural sisal floor covering and water soluble paint. Its durable, lightweight aluminium frame can be reused up to 65 times while 90% of its graphic artwork can be reused an estimated four to six times. The use of low voltage lighting and open-roofing also allowed maximum use of ambient light from the hall floor and reduced the stand's total electricity consumption. Where possible printed materials used during IMEX were printed double-sided and all paper was recycled.