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2025 M Street, N.W. Suite 800
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The Magic of Measurement - From Theory to Practical Application
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The Magic of Measurement - From Theory to Practical  Application

When: Tuesday
9:00 am to 10:00am PST
Where: Virtual Event
Contact: Amanda Ulbrich

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The Magic of Measurement – From Theory to Practical Application

9:00 AM PST on Tuesday November 13, 2012

Measurement can seem elusive to event professionals. While concerned about sustainability, we are incredibly busy with the details of planning and executing meetings and events. However, we realize that ‘what gets measured gets managed’ and that better management can help us reduce costs and better understand our resource utilization... yet, how do we effectively accomplish this in today’s pressure cooker of competing urgent priorities and demands on our time?

Join us to learn strategies and tips from different perspectives on measurement for event sustainability, including what to measure and how to do it without it monopolizing your time. Hugo Kimber, Founder of The Carbon Consultancy, will provide a quick and helpful foundation with a little theory around measurement as well as important insight gained through the development of the Sustainable Event Measurement Tool. From a venue’s perspective, Lindsay Arell will share how she established the Colorado Convention Center’s sustainability practices that have led the venue and Lindsay to be recognized as leaders in the industry.

Come with your questions and find solutions, learning from those who have successfully discovered ways to incorporate sustainable event measurement into their daily work.

Key Learning Objectives include:

  1. Achieving effective event and corporate impact measurement from early stage to state of the art. It’s a journey not a quick fix.
  2. Learn how to use metrics to set goals, create accountability, track efforts, and achieve your sustainability objectives.

Lindsay Arell, LEED AP O+M

Lindsay Arell, founder of Arell Logic, helps venues and facilities evaluate their operation and implement sustainable practices. As a LEED Accredited Professional with the specialty of Operation and Maintenance, Founding President of the Green Meeting Industry Council, Colorado Chapter and manager of the Sustainable Program at the Colorado Convention Center, Lindsay brings a strong background in sustainable facility operations and event production.  She was the first Sustainable Program Manager for a convention facility, with her position at the Colorado Convention Center where she implemented sustainable initiatives resulting in more than $1 million in energy cost savings, LEED Existing Building Certification, and the Democratic National Convention. Among numerous other achievements, Lindsay is a founder of the EPA’s Rocky Mountain Green Venues Partnership, Co-Chair of the Meeting Venue APEX Sustainable Meeting Standard.

Hugo Kimber

Hugo Kimber is Founder of The Carbon Consultancy, a UK-based organization he has led for the last six years.  There he developed and implemented award winning carbon measurement and sustainability bench marking solutions for the global travel industry, its supply chain and corporate travel clients. Hugo was closely involved in the first UK sustainability initiative for the UK travel industry in 1988 and has a strong commitment to and understanding of sustainability and the delivery of best practice in this field. He was one of the small group that developed and delivered the Sustainable Event Measurement Tool, a collaborative effort between GMIC and MPI, Meeting Professionals International. Hugo has enjoyed a successful career in the global travel and tourism industry, holding senior level positions with travel companies in the UK and India, including Cox & Kings and the Western & Oriental Group. He has worked with large corporate, professional associations and SME’s to deliver and advance their achievement of sustainable business excellence through measurement and management.